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Ajara has undergone serious changes and reforms that led to the significant improvement of its worldwide image and investment climate. The hospitality market in Ajara is developing at a fast pace as increased inflow of foreign visitors, businessmen and delegations attracts well-known international hotel chains.
Hydro resources are the most significant natural wealth of Ajara. Hydro power potential of the region is quite strong and within-year inflow distribution of rivers is very diverse (single peaked, double peaked, and with almost equal hydrographs). The index of Ajara exceeds 244 kilowatts per hour.
Construction is one of the most dynamically growing sectors in Ajara region. Having started 15 years ago, it has been booming in Ajara since then. The total constructed area in 2020 exceeded halp million m². The fierce competition on the market makes the sector very promising in terms of growth and development.
Ajara, due to its mountainous terrain, has relatively low percentage of arable land, which is about 25% of its territory (72 862 ha). Around 50% of the population is engaged in agriculture.
The main industries developed in Ajara are as follows: food production, apparel, wood processing and production, and manufacture of non-metallic mineral products.
The geographic location plays an important role in the social, economic, and political life of Georgia. Historically, Georgia was considered to be a transit territory connecting Europe and Asia.